For the first time, Ad Age and Automotive News have joined forces to recognize the auto industry’s best advertising, ...

For the first time ever, Ad Age and Automotive News have joined forces to recognize the auto industry's best advertising, ...

For brands undertaking a media agency review, sometimes the hardest part about breaking up with an old agency is figuring out ...

As part of an ongoing marketing push around Gemini AI, Google is highlighting the practicality of its platform, showing how ...

Alto’s Hannes Ciatti and director Steve Rogers discuss the making of Montefiore’s latest heartwarming holiday spot.

Mazda, which competes with far larger automakers in the U.S. market, has registered a banner year for sales in 2024 and the ...

While promoting its Nautilus SUV earlier this year, Lincoln showed that music could accomplish what words alone could not, ...

A provocative pun, a hefty Super Bowl buy and a focus on humor proved the right recipe for Ram’s EV campaign earlier this ...

Advertisers have identified a few ways to measure influencer marketing campaigns, but they’re not without shortcomings.

Casa Chevy was stationed in high-traffic locations for Hispanic families in conjunction with popular cultural events: Viva La ...

There’s been no shortage of automotive comebacks in recent years—but few models have returned with as much marketing buzz as ...

General Motors/CarBravo is a 2024 Global Automotive Marketing Awards winner for best national sales event campaign.