British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.

Tonight, in Miami, Jaguar hopes to light up this coastal town with a glimpse into its future: the Type 00 concept car that ...

It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in acceptance for ...

Jaguar’s new all-electric 4-door GT, based on the Type 00 concept, will be unveiled by late 2025 and arrive at showrooms ...

If anything, it actually started to tarnish the brand,’ Jaguar managing director Rawdon Glover tells CAR, matter-of-factly. Where to start… Jaguar undoubtedly has history, but its brand ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

Seriously you can’t make this stuff up. Managing director Rawdon Glover is quoted as saying: “We need to change people’s perceptions of what Jaguar stands for”. He continues: ...