Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

With four of their top eight scorers sidelined by injuries, a pair of rookies spark the Timberwolves against the Thunder.

As the NBA enters All-Star Weekend, there isn't much drama at the top of the Eastern and Western Conference standings.

Victor Wembanyama went to All-Star weekend in Indianapolis last year as one of the featured attractions. The San Antonio star was at the league’s Tech Summit, ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

While some were skeptical of the Golden State Warriors ' decision to trade for Jimmy Butler, the move has undoubtedly paid dividends thus far. In his first three outings in a Golden State uniform, the ...

When the Nuggets (36-19) return, that will be one of the most pivotal storylines of their last third of the regular season. Playoff basketball will be on the horizon. Will Strawther be part of ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

Five takeaways from the Miami Heat’s 118-113 loss to the Dallas Mavericks (30-26) on Thursday night at American Airlines Center to close its quick two-game trip at 0-2. The Heat (25-28) now enters the ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

The last day before the NBA All-Star Break is upon us and one of the last games before the break sees the Minnesota ...

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