Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

Jaguar’s controversial new concept electric car has been leaked online – showing the vehicle in Barbie pink. Images appearing ...

Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

The bold new future of Jaguar involves chasing trends and grotesque designs.

Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver.

"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...

Jaguar Type 00 availability . Jaguar has made it clear that the 00 is a concept vehicle that embodies the values of its new ...

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new ...