The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

The Paris Olympics were the most followed Games in television and social media history, the International Olympic Committee ...

International Olympics Committee (IOC) President Thomas Bach and President-elect Trump will be tasked with working together for the first Summer Olympics in the U.S. since the Atlanta games in 1996.

Here's what International Olympic Committee President Thomas Bach just said about the 2034 Winter Games in Salt Lake City.

Olympics returned to Europe for the first time in 12 years as Paris hosted a sumptuous visual event that hogged the global ...

Germany took another step towards a future Olympic bid by agreeing to engage in so-called "Continuous Dialogue" with the ...

Across all consumer studies, a total of more than 55,000 people in 18 countries were surveyed – with all respondents aged between 13 and 65, according to the IOC. In other news, Bach has said ...

LAUSANNE, Switzerland (Reuters) - The International Olympic Committee has no concerns over working with Donald Trump and his ...

"The Olympic Games Paris 2024 were the most followed Olympic Games ever," IOC president Thomas Bach told reporters at the end of an executive board meeting in Lausanne. For all latest news ...

The Summer Olympics returned to Europe for the first time in 12 years as Paris hosted a sumptuous visual event that hogged ...