The HAWK token initially spiked to a $500 million market cap before rapidly tumbling as heavy selling pressure from early investors overwhelmed demand from newcomers. The market cap is now hovering around $20 million and trading volume is less than $500,000 over the past 24-hours.

Now, the social media sensation who lent her viral “hawk tuah” moment to a new digital coin is the face of the latest controversy centered around crypto and what some are calling an all-too-familiar racket meant to trick people out of their money.

Hailey Welch's rumored death stuns fans as crypto scam allegations surface, leaving the internet divided and confused.

Hawk Tuah girl Haliey Welch has been the subject of a death hoax on social media after the $HAWK cryptocurrency project she was promoting plummeted in value amid scam claims

Hailey Welch faces backlash after her cryptocurrency $HAWK collapsed from $500 million to below $60 million shortly after launch.

Anyone active on social media over the past few months could hardly miss the viral sensation surrounding Hailey Welch, also known as the Hawk-Tuah Girl. Welch gained fame after a street interview where she was asked about the best way to satisfy men.