Matchroom chairman Eddie Hearn, one of boxing 's most influential promoters, had a message for Dana White now that the UFC boss is entering the sweet science in an alliance with the powerful combat sports sponsor Turki Alalshikh.

Dana White is finally stepping into the boxing world. After years of teasing a move into boxing promoting, the UFC CEO announced last week that TKO Group, the UFC's parent company, will start a boxing

Dana White and TKO Group are looking to shake up the boxing world. TKO group reached an agreement with Turki Alalshikh to create a new boxing promotion with the goal of changing the boxing landscape.