An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain encrypted and ad-free.

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to monetise their contents now.

WhatsApp is introducing three new advertising features globally!This feature will be especially beneficial for businesses that have WhatsApp Channels as they can now pay to promote their ads in the Updates section to gain more followers.