Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Dealer Steven Rostovsky on Why Classic, Simple Watches Are Trending and the New Brand He Took on ...

Social media algorithms may decide what life stage you slot into, and it's difficult to break out of it.

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...

The modern aircraft cabin reflects a fixed model of user behaviour, defined through spatial limits, enforced privacy, and ...

The Blind Spot Hiding in Plain Sight  Ignoring women 50+ as a demographic is not a great marketing strategy; if you ask me, it’s an expensive blind spot. And yes, I’m saying ‘expensive’ on ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.

Sub-Saharan Africa Pharmaceuticals Market OverviewThe Sub-Saharan Africa (SSA) pharmaceuticals market is emerging as one of the fastest-growing healthcare segments, driven by shifting disease patterns ...

Global Heparin Market OverviewThe global heparin market is projected to expand at a steady compound annual growth rate of around 5% through 2031, supported by the rising burden of chronic and ...