Target’s stock price plummeted 22% on Nov. 20, 2024, destroying nearly $16 billion in market cap in a single day after the ...

Target was hit with a class action suit claiming the retailer duped investors about the company's DEI policies and tricked them into buying stock at an artificially inflated price.

Target was one of corporate America’s most forceful supporters of diversity and inclusion initiatives and vowed to support ...

Pressure on Target over diversity and Pride Target is altering its approach ... to companies’ efforts began to emerge on the right. Bud Light was a potent warning on the risks of LGBTQ-driven ...

Although several companies have cut or scaled back DEI programs, Target's reversal on DEI seemed to draw the greatest outrage ...

In 2023, the company’s Pride merch inspired fervent calls for a boycott from the “anti-woke” mob, looking to make Target into the new Bud Light. Some hostile shoppers knocked over ...

But the campaign dented Bud Light's sales for months. And Target that said that a backlash among conservatives over its Pride merchandise that same year had weighed on traffic and sales trends.

Even Target has turned on the Human Rights Campaign, withdrawing from the Corporate Equality Index after Trump's DEI orders.

Shareholders Stand Up Against Woke Corporate Policies** In a bold move, shareholders of retail giant Target have filed a lawsuit challenging the company's inte ...