In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast ...

But it also served as a heavy-handed metaphor for the general vibe of Pride month in the capital and across America: severe ...

Target Pride Month 2025 selections are streamlined from two years ago and less prominent as it focuses on Father's Day and Fourth of July summer shopping holidays.

Israeli cyber-firm Cyabra finds fraudulent social media accounts amplified backlash against Target following its decision to ...

Target scales back Pride Month goods while promoting pro-America displays, drawing mixed reactions from shoppers and sparking debate over the retailer's social awareness.

Some major brands withdrew or scaled back their support for Pride events across the nation.

Target’s Pride collection is not sold in all 2,000 stores, but it hasn’t ended or been replaced with patriotic-themed products. Target’s full Pride collection is for sale online and through its app.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration.

Pride Month seems a lot quieter this year in the face of cultural and political pressure. Companies that show half-hearted LGBTQ+ support risk backlash from all sides. Advertising pros tell BI ...

Pride month merchandise is displayed at a Target store Wednesday, May 24, 2023, in Nashville, Tenn. Target is removing certain items from its stores and making other changes to its LGBTQ+ ...

After pulling back its DEI initiatives and retracting support for NYC Pride this year, Target still trotted out its annual Pride merch collection—and it's not landing well with queer customers.