When Stephen Scheeler became Facebook's Australia chief in the early 2010s, he was a true believer in the power of the ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Ghanaian SMEs may treble their revenue by analysing consumer behaviour, preparing promotions ahead of time, generating irresistible bundles, adopting digital marketing, improving customer service, and ...

Various governments, from the state of Utah to the European Union, have been experimenting with limiting children's use of ...

In the heart of Manhattan, where concrete and chaos typically reign supreme, there exists a verdant oasis of farm-fresh goodness that feels like stumbling upon a secret garden party. The Union Square ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected ...

From whimsical AI avatars to plushie-powered brand love, 2025 proved that the fight for attention online has never been ...

When Owen Willis landed his first marketing job at a construction company at 18, his apprenticeship salary was 14,400 pounds ...

The European Commission said Meta, which owns both platforms, is giving users the option of sharing less data in exchange for ...

The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model.

Meta will soon allow Facebook and Instagram users in the European Union to choose to share less data and see less personalized ads on the platform, the European Commission announced. The change will ...