“Sports is the ultimate unscripted entertainment,” Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports ...

Eddy Cue has been on a media tour talking about Apple TV, sports rights, and F1, suggesting that Apple wants to differentiate itself by doing sports differently from everyone else. On October 14, ...

Streaming platform Apple TV has won the bid to exclusively broadcast Formula 1 in the United States from 2026, signing a five-year deal with F1's commercial rightsholder. Apple had long been a ...

The presence of social media also continues to play a role in the changing dynamics. Many younger fans are choosing to watch ...

Apple TV continues to clamor for live sports rights packages that nobody is willing to give them. Apple SVP of Services Eddy Cue joined The Town podcast this week and doubled down on the streamer’s ...

LIVE OAK, Texas – Dick’s House of Sport, a new concept store from Dick’s Sporting Goods is now open in Live Oak at 4100 IKEA-RBFCU Pkwy. The Live Oak location is the 30th Dick’s House of Sport ...

It has never been a better time—or a worse time—to be a sports fan, according to Eddy Cue, Apple’s senior vice president of services. “It’s never been a better time, because, let’s face it, every ...

Apple is reportedly paying $140 million a year to take over F1 streaming from ESPN. Apple is reportedly paying $140 million a year to take over F1 streaming from ESPN. is the Verge’s weekend editor.

Apple has signed a five-year deal to become the sport’s exclusive broadcast partner in the U.S. Rudy Carezzevoli / Getty Images AUSTIN, Texas — After months of rumors swirling about the next holder of ...

If you've enjoyed F1 broadcasts on ESPN in the United States, there's some surprising news on Friday: Beginning in 2026, Apple TV will be broadcasting Formula 1 instead. Financial terms of the deal ...

Friday’s confirmation that Apple TV will hold the U.S. rights for Formula 1 for (at least) the next five years is just the latest step in Liberty Media’s ongoing attempt to conquer its home country.

There’s a new streaming bundle on the block. Apple and NBCUniversal announced the launch of the Apple TV and Peacock Bundle on Thursday. The subscription will be available beginning Oct. 20 and give ...