If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

Puma has no shortage of possible suitors, but its biggest challenge could be how fast can it move on its turnaround ...

Puma has recruited global pop star Dua Lipa as the newest face of its women’s business. In doing so, the athletic company is returning to the musicians-make-serious-impact-with-consumers formula.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

PUMA has opened a 24,000 square foot store on London's Oxford Street. Situated close to Selfridges and Bond Street tube station, the space includes features such as customisation areas, a digital ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

PUMA has opened its largest-ever European flagship store on Oxford Street in London, a 24,000-square-foot space featuring its latest performance innovations, lifestyle ranges, and immersive brand ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

Puma is casting Forever 21’s alleged copying of Rihanna’s collaborative shoe designs as more than an affront to its intellectual property, but a threat to its entire business. The judge said last week ...

Puma is looking to add a bit more glamour to its brand. By Eric Newman, The Associated Press Puma is looking to add a bit more glamour to its brand. The fashion athletic company said that it will open ...

From lip kits, to a lucrative sneaker deal. Not too long ago brother-in-law Kanye West said that a deal between sportswear brand PUMA and serial Instagrammer Kylie Jenner, was never going to happen.