Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Beverage and snack giant PepsiCo is set to overhaul its product portfolio, announcing plans to cut prices and streamline its ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

In fact, 85% of shoppers say that shelf arrangement is an important or very important factor influencing their in-store ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Marketing in the digital era has become a lot more finely nuanced than ever before. Today, news and info travel instantly, ...

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

The lawsuit alleges that a handful of companies (such as Kraft Heinz, Coca-Cola and PepsiCo) purposely misled consumers and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...