Beverage and snack giant PepsiCo is set to overhaul its product portfolio, announcing plans to cut prices and streamline its ...

In fact, 85% of shoppers say that shelf arrangement is an important or very important factor influencing their in-store ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Successful AI products must prioritize co-creation with users—and the mechanism for this is the user community.

Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their ...

The lawsuit alleges that a handful of companies (such as Kraft Heinz, Coca-Cola and PepsiCo) purposely misled consumers and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Labels can contain additional, non-required information if it is not misleading, but if a marketer’s label does not address ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...