The decision to team with influencers for Store Brands Month 2026 was driven by a need for PLMA to expand its marketing efforts in a way that felt authentic, relatable and scalable, said Peggy Davies, ...

W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...

PLMA's 2025 Annual Private Label Trade Show, held Nov. 16-18 in Chicago, drew upwards of 14,000 attendees from across the industry.

A packaging refresh extending across the full Aldi product line will put the Aldi name front and center on the discount ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more than $30 billion. The enterprises bundled together would rank fifth among ...

The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recently ...

Retailers and food manufacturers are banding together to develop more on-trend and innovative private-label products, as the market sheds the perception that they are just cheaper alternatives to ...

Walmart (NYSE:WMT) has introduced a new private-label food brand to offer "elevated culinary experiences at accessible price points." Bettergoods marks Walmart’s largest private brand food launch in ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Walmart is targeting younger customers with its new private-label food brand, The Associated Press reports. The retailer’s new Bettergoods brand will have 300 products by fall, including frozen foods, ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...