Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Not sure which Tripadvisor reviews to trust? Here's how to spot fake posts, read real traveler feedback and make better ...

FTC finalizes order shutting down deceptive marketing by telemedicine firm NextMed • Company accused of hiding costs, faking ...

While AI is changing how buyers research vehicles, GEO is an emerging technology that delivers highly personalized, ...

Researchers found that well-intended gifts such as weight-loss teas or gym memberships can unintentionally send the wrong ...

AI-powered personalisation and seamless online-offline integration empower Indian brands to meet consumers exactly when and ...

When that new restaurant opened in your neighborhood, chances are you went to Yelp to see the food ratings by customers. Before choosing a hotel room, you probably visited TripAdvisor. When you ...

Trustpilot has built a defensible position in one of the most critical areas of the internet: the infrastructure of trust, ...

OpenAI unveiled a free artificial intelligence-powered shopping research tool that it says can generate a personalized buyer’s guide for ChatGPT users during the holiday season.

Experts say you should do research in advance, compare historical prices and read the fine print for blackout dates, ...