Bruce said the band's label saw Cream as a quick cash grab and had no idea the group would be as influential as it was in England and abroad ...

Jeff Beck considered this one guitar player as "the first shockwave", reshaping and shaking up the London music scene through his mere presence.

High fashion hits the Louvre, Jeff Beck's guitars go under the hammer, Timothée Chalamet becomes Bob Dylan and FKA Twigs prepares to send us into an electro-sizzled stratosphere.

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