This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

Anand Rathi Group has announced the promotion of Devang Mehta as its new chief marketing officer (CMO). The announcement was ...

See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

OpenAI said Thursday it had struck a licensing agreement to use Disney's characters and other intellectual property.

Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to helping professional corporations establish market authority through ...