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According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

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At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

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R/GA has promoted Melissa Jackson Parsey to the role of global chief strategy officer ... Since then, the agency has picked up LinkedIn as a client, launched a proprietary AI Search Optimisation ...

Yahoo Mail is betting on artificial intelligence and mobile-first design to reinvent itself for a younger, digitally native ...

Ready to expand globally? Tiffany Nwahiri reveals the S.T.A.G.E. method for strategic market entry, emphasizing ...

HubSpot's new deep research connector for ChatGPT is getting a lot of attention, good and bad. Here's how it works and what ...