Sales are surging for Pop Mart’s popular toy, which has gained fans thanks to its design and clever marketing.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

Chinese toymaker Pop Mart has temporarily suspended offline sales of its popular Labubu plush dolls and keyrings at all ...

Wang Ning, founder and CEO of Pop Mart International Group, has broken into China’s top 10 richest individuals for the first ...

As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart - the Beijing-based brand behind the viral Labubu toy - has been praised by the country's ...

Labubu is a sharp-fanged but cute little monster often sold as a plush clip-on charm for handbags. He has attracted ...

Discover the mysterious and mischievous Labubu doll that has taken the internet by storm with its unique charm.

Seventeen's vocalist posted a picture kissing his pink Labubu, and the band is touting their custom dolls.

The small "Labubu" furry dolls, featuring quirky monster characters, from Chinese toy retailer Pop Mart are drawing huge ...

In China’s campaign to win over hearts and minds worldwide, its latest weapon is a fanged, bunny-eared, arguably quite ugly ...

Wang Ning, the founder and CEO of Pop Mart International Group, has become one of China’s top ten richest individuals, ...