The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

In 2026 and beyond, I predict that more pharmaceutical companies will use AI in their HCP marketing workflows—namely, AI-driven precision targeting, content creation, content personalization and data ...

AI is changing how investors and startups bring their products to market. Three experts offered their insights at TechCrunch ...

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement ...

Norman Nielsen, VP of Growth at Omio, will be speaking at Business of Apps Berlin (formerly App Promotion Summit Berlin). He met with us for a quick, informal chat to give us an overview what he and ...

The work of writers, journalists, and intellectuals won't become superfluous simply because much of AI content.

Executives at Akool and Quality Meats shared how they use the technology to make their campaigns more personal and efficient.

Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and ...

Microsoft should drop the Copilot+ moniker for AI PCs, as it has sown confusion among buyers and failed to deliver on ...

Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research ...

Martech is entering a transformative era where agentic AI and quantum computing will be converging to redefine the art of the possible. Let’s explore three critical trends I think will shape marketing ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...