2025 Guidance -- First quarter GMV forecasted at $90 million to $96 million (down 2% to up 5%), net revenue at $21.7 million ...

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Discover key takeaways from J.Jill’s Q3 2025 earnings call—market trends, challenges, and strategic initiatives for growth.

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

To a large extent, who wins and who loses depends on the amount of data on prices and offerings that each contender manages ...

Overview The Indian e‑commerce market is booming, driven by rising internet consumers, UPI payments, and growing usage beyond ...

In an exclusive interview, Jiten Mahendra from Shoppers Stop reveals the relentless pressure of keeping a 34-year-old brand ...

Marketers tell e4m that across several categories, regional players are losing visibility, and in some cases, even getting ...

Hyperke Growth Partners, a B2B revenue growth consultancy, has released detailed findings from its client interview series demonstrating how digital marketing agencies are successfully expanding into ...

ASX-listed healthcare companies are bringing their products to China through distribution partnerships and e-commerce platforms.