AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Indian financial services group Bajaj Finserv has increased its customer target to 250 million in the next four years, chairman and managing director Sanjiv Bajaj told Reuters, betting on strong ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Bajaj Finserv, one of India’s biggest non-bank financial firms, in December set a target of 200 million customers by 2029, ...

Bank Zero has ambitious growth plans, but first it needs to get its R1.1-billion sale to Lesaka over the line.

Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

BE Semiconductor Industries is a provider of advanced semiconductor assembly equipment. Click here to find out why I rate ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

Revenue from Target’s private labels, from Cat & Jack kidswear to Good & Gather food, has tripled in the past decade to more ...