Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

In an age of digital evolution and expanding care options, what today’s healthcare consumer wants is changing. Technologies and tools like artificial intelligence (AI), automation, and advanced ...

Most consumers would choose brand-name beverages over generic or store-brand beverages, according to the September 2023 Consumer Food Insights Report. The report further indicates that consumers make ...

How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

Consumers can support social and environmental causes by choosing products that are made with ethical and sustainable materials and practices. The product supply chain can have a significant impact on ...

While the updated Dietary Guidelines for Americans is likely to spur food and beverage companies to continue reducing sugar levels in their products, they should consider distinct preferences ...

After revealing that human voices outrank AI-generated voices in trustworthiness, Audacy is giving more audio audience insights found during its 2024 Innovation Tracker. The report highlights the role ...

As macroeconomic factors squeeze personal budgets nationwide, perceived value has emerged as one of the primary factors shaping consumers’ quick-service restaurant choices and habits.

What consumers expect from their healthcare experiences is rapidly evolving as disruption and innovation redefine what’s possible. From personalized experiences to digitally enabled care, consumers ...

The way we travel, and thus the travel industry, has undergone an unprecedented transformation. Gone are the days when our holiday choices were limited to destinations featured in travel agent windows ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...