Today, marketing has a trust problem. Consumers are more skeptical, more guarded, and more willing to disengage than ever ...

At least 15 campaign ads featuring AI-generated content have run since November, stoking concerns that the now-ubiquitous ...

WebFX reports AI is transforming paid advertising by enhancing audience targeting, optimizing bids, and personalizing ...

Lawmakers are considering new legislation to regulate the use of AI in political advertising. Have you spotted them? The post ...

Google is pushing further into automation of the ad buying workflow, announcing that its demand-side platform, Display & ...

In today's influencer marketing strategy, scale alone does not guarantee impact. What marketing teams need to focus on is ...

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and ...

A new bill introduced in the Maryland House of Delegates requests that pharmas be more specific about the brands related to ...

AI can sharpen targeting and boost efficiency, but some marketers warn it may limit reach and weaken brand connection.

(FOX40.COM) — Gavin Newsom will not feature in a new ad campaign that aims to improve California’s brand, state officials say ...

Verve, and LiveRamp discussed how artificial intelligence is reshaping advertising workflows, measurement, and data strategy ...

This story is part of TPM Cafe, TPM’s home for opinion and news analysis. Markwayne Mullin is on track to ...