Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.

Notably, the Broadcast Audience Research Council (BARC) India had also planned to start CTV measurement in the country about two years ago. The council is believed to have ordered panels and even ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

IAB CEO David Cohen says don’t hold your breath on that overarching federal privacy law being passed any time soon.

The women Jon Mulder scorned thought they would never hear from him again once he was behind bars. But they were shocked to find out he was up to his old tricks again.

Partnership Enables Seamless Omnichannel Advertising with Enhanced Transparency and Expanded pDOOH Inventory Access NEW YORK AND LITTLETON, CO—JANUARY 29, 2025—Lemma, a leading omnichannel platform ...

A boil-water advisory that lasted more than two days and impacted 200,000 customers in the Halifax area was lifted Thursday morning.

A tide of change is sweeping the country,' Donald Trump declared in his inaugural speech kicking off the start of his second ...

The lure of customized/targeted video ads has been the Holy Grail for decades, and true believers are now putting their faith in CTV. But as one of the myriad of new studies points out, nearly ...

Au revoir, Amazon. The online retail giant announced on Wednesday it is pulling out of Quebec, a transition to take place ...

There is apparently a growing body of literature in the dark corners of the Internet dedicated to the romance between officers Lucy Chen and Tim Bradford.