Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Lars Peterson joined Investopedia in 2023 as a senior editor of financial product ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. Lars Peterson joined Investopedia in 2023 as a senior editor of financial product ...

The Best Budget-Friendly Accounting Software for Small Businesses in 2025 Whether you're a sole proprietor or own a microbusiness, you don’t need to spend a lot of money to manage your finances. Check ...

Shopify, Square Online, Wix and BigCommerce are among our picks for the best e-commerce website builders. Look for affordable, feature-rich and usable software.

If you run a business where you get paid for project-based work or a certain number of hours worked, invoicing software can help you get paid the right amount on time — all while being as efficient as ...

This guide compares the Gusto and QuickBooks payroll software solutions for small businesses to help you choose the right one for your company.