Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

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Target is ending its DEI program this year, the latest corporation to step away from such policies in the face of scrutiny from conservative groups.

The retailer joins a growing group of companies dropping commitments and policies on diversity and equity as President Trump fights the programs.

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In addition to other efforts, the retailer will end a program focused on carrying more products from Black- or minority-owned businesses.

Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

Target's decision to end its DEI program has sparked plenty of reaction, including Minneapolis City Council member asking shoppers to boycott the retailer.

NEW YORK (AP) — Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis, where it is based, and beyond.

Target faces macro and cyclical headwinds, with consumer discretionary spending and macro sentiment likely driving the stock lower. Learn more on TGT stock here.

Twin Cities Pride asked Target not to participate this year, while some Black business owners are asking people not to shop at the retailer.