News

Against the odds, Gen Z is breaking into the housing market
Despite daunting market conditions, America’s youngest generation of adults is managing to break into the housing market in ...
Gen Z shoppers aren't looking for the cheapest price. What is important to them?
When Noor Hasan was a teen shopper, she was highly influenced by trends and bought a lot of cheap clothes from fast-fashion ...
NBC Los Angeles3mon
Why is Gen Z on pace to become richest generation ever? – NBC Los Angeles
Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute. ... Stream Los Angeles News for free, 24/7, wherever you are. WATCH HERE.
MarketWatch6mon
Generation Z thinks it needs $500,000 a year to succeed. What that says about our economy. - MarketWatch
Generation Z thinks it needs $500,000 a year to succeed. ... yet the Los Angeles couple still live about half an hour’s drive from the pricier neighborhoods where most of their friends live.
USA Today8mon
What generation am I? A full breakdown of the years (and names) - USA TODAY
An ESRI analysis of the predominant generation by location in the country shows a higher concentration of millennials in larger urban areas like Chicago, Houston and Los Angeles, while baby ...
The Chronicle of Higher Education6mon
Why Generation Z Gives These Professors Hope - The Chronicle of Higher Education
Why Generation Z Gives These Professors Hope. Today’s students are challenging to teach. ... When Denise Apodaca was growing up in South Central Los Angeles, she did not have many role models.
Marketers courting Gen Z aim to hit the right notes
Mara Stolzenbach, director of strategy at dcdx, an advisory firm that specialises in Gen Z, says the key to brand success with this generation is authenticity, a view that stems from a saturation of ...