The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Somewhere in the upper tier of Wembley stadium a 21-year-old full-back called Nico O’Reilly was being mobbed by his teammates after heading home twice in four second-half minutes. Pep Guardiola had ...

Wrexham were prime time again, having narrowly lost to Chelsea in the FA Cup, and Reuben remarked on how impressed he was by ...

New research quantifies what many in retail media suspected – that methodological choices alone can swing incremental iROAS by 6.5x. Commerce media columnist Kiri Masters argues the industry needs ...

Lush is no stranger to activism, but its latest campaign with Migrants’ Rights Network feels more pointed than most. Running until March 30, the initiative spans all 101 UK stores, pairing window ...

Traditional TV groups are under mounting pressure from Big Tech and retail media networks that offer scale and self-serve measurement in one place. Consolidation is the industrys ...

Park & Battery has just picked up the second most important agency award in global B2B marketing: Ad Age’s B2B Agency of the Year. The most important, obviously, is The Drum’s B2B Agency of the Year, ...

Dentsu’s chief data & technology officer Shirli Zelcer cuts through the hype surrounding agentic AI with five principles for building AI that actually scales: from why stateless agents can’t deliver ...

A group of blindfolded ‘believers’ navigate a hostile landscape, guided only by faith, until one remains at sunrise to claim the reward – the KFC chicken and a symbolic golden egg. The wider campaign ...

Tesco Mobile has launched ‘Your Second Most Important Network,’ a campaign celebrating the human connections that technology can’t replace. Instead of highlighting devices or features, the work honors ...

For marketers, the evolution of CTV represents a shift in mindset as much as a technological change. TV has traditionally been planned as a top-of-funnel awareness channel with large upfront ...

In a world awash with algorithmically generated art, writing, and design, one intangible quality is fast becoming the ...