At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s ...

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.