Too often, CRM strategy is reduced to a digital megaphone used for blasting offers or a set of standard automated triggers.

Constant AI, providers of agentic artificial intelligence for credit union loan operations, has launched Nia, an agentic AI Skip-A-Pay agent. Available across voice, digital banking, chat, and text, ...

Inmar Intelligence, a media and incentive technology provider, has integrated its digital offer content with Eagle Eye's retail promotions platform, enabling retailers across North America to activate ...

My last article examined how constantly changing industry terminology can both boost customer adoption and cause market ...

Research firm MarketsandMarkets valued the current influencer marketing platform market at $1.15 billion and expects it to ...

The world's largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in ...

Fast Simon's new AI shopping optimization solution measures and shows in real time if products are correctly merchandised to maximum conversion and sales potential.

Aprimo Agentic DAM moves digital asset management from task-based AI assistance to governed, continuous execution across the content lifecycle.

The challenge now is to identify use cases where agentic systems can produce measurable improvements in productivity, quality ...

LivePerson Sync enables seamless integration with systems like Salesforce, Microsoft, and ServiceNow, bringing CRM data and workflows directly into the live agent workspace.

LinkedIn has updated LinkedIn for Marketing and BrandLink to help B2B marketers scale trusted creators and video through new sponsorships expanded BrandLink capabilities, and more flexible connected ...

Qualtrics' new omnichannel capabilities accelerate time to value; automated text analytics enable deep customer understanding; and Experience Agents take the right action in the moment.