The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Fort Lauderdale, Florida – December 04, 2025 – PRESSADVANTAGE – Blue Interactive Agency announces the expansion of its ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...