Breaking the fourth wall has become Bryson DeChambeau’s specialty. DeChambeau stood on the fifth tee box at Pinehurst No. 2 during last month’s U.S. Open, tossing a Titleist ProV1X in one hand and ...

The saturation of YouTube has reached a point where you could sit and watch golf all week and not actually play any. That might be good news for those of us above the Mason Dixon Line, who are ...

Golf hasn't been this cool since Tiger Woods' major-championship dominance led to the phrase "The Tiger Slam." YouTube Golf may not be an official subsection of the platform, but the rapidly growing ...

Xander Schauffele is not a big fan of YouTube golf. During his pre-US Open press conference, the two-time major champion made this perfectly clear yet surprised many with his response to the ...

The PGA TOUR is shaking things up with the launch of “The Creator Classic,” a groundbreaking new live YouTube golf event that blends the worlds of professional golf and social media stardom. Set to ...

It looks like the PGA Tour is pivoting to video … at least in this one specific instance. The “Golf Capital of the World” is set to host its first-ever sanctioned event and just might feature your ...

Just as the fallout from the first two episodes of the Internet Invitational seemed to be winding down … Episodes 3 and 4 dropped like an Acme anvil on Wile E. Coyote’s head. Will they live up to the ...

Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...