The recent commercial featuring UFC light heavyweight champion Jon Jones reveals the very future of the UFC and MMA—that the promotion and sport are primed to to conquer American society. First, it ...

Former interim UFC lightweight champion Poirier is scheduled to face reigning undisputed UFC lightweight champion Islam Makhachev for the latter's title at UFC 302 on June 1, 2024. It'll mark 'The ...

You may have seen the UFC's slick new commercial for next month's UFC 167 event (if not, view it below), headlined by welterweight champion Georges St. Pierre defending his belt against top contender ...

Super Bowl commercials can have all kinds of motivations, including serious one that try to get a strong message out into the world. That is what UFC fighter Jon Jones is doing with his new commercial ...

UFC bantamweight champion hasn’t lost a fight in his professional fighting career but that didn’t stop him from tapping out in a new TV commercial for insurance company GEICO’s “It’s what you do” ad ...

Alex Pereira joined the UFC in 2021 and has been rapidly ascending to the Hall of Fame. He became the fastest fighter to win belts in two divisions when he won the light heavyweight title in his ...

Dana White doesn’t have a lot of free time on his hands, but the UFC president devotes what little he does to watching The Cartoon Network. OK, to be fair, White has become, in his words, “a crazy, ...

You may or may not recall that line from A Christmas Story, the movie that now plays continuously on every television channel from Halloween to Boxing Day. Ralphie, the main character, has just ...