In an unlikely reversal, movie theater advertising has officially shaken off the skepticism of a decade ago to become the most powerful ad vehicle outside of the Internet. New figures just released by ...

Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...

Learfield IMG College, one of college sports’ biggest multimedia rights holders, has partnered with ScreenVision Sports, a division of cinema advertising company ScreenVision Media. The multi-year ...

Sydney Sweeney’s new movie, Christy, didn’t get the reception the studio hoped for — and flopped during its premiere weekend ...

Cinema advertising firm National CineMedia, which plays ads on movie theater screens, has hired Steve Sapp to drive out-of-home digital ad sales well beyond the multiplex during the pandemic. By Etan ...

Are you a print subscriber? Activate your account. By Asa Hiken - 2 hours 27 min ago By Cameron Forbes - 2 hours 27 min ago By Lindsay Rittenhouse - 2 hours 57 min ago By Jon Springer - 2 hours 57 min ...

There's lots of money being made in theater advertising. Just ask investors in National CineMedia. By Paul Bond, The Associated Press There’s lots of money being made in theater advertising. Just ask ...

Even as movie attendance slides, exhibitors are enthusiastic that new blurb revenues will pad their bottom line beyond the traditional box office and popcorn sales. According to industrywide figures ...

For Hollywood, the pandemic was a reminder that studios still need movie theaters to turn a profit on big blockbusters. So the marketing campaigns for this summer’s biggest films are not only selling ...

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