In the eighth and final episode of the first season of SBJ Inside the Industry, we explore how technology is transforming sports -- from predictive AI and digital athletes to immersive fan experiences ...

The latest development, at the FCS level, is in-helmet communication, a privilege given to one player on the defense and the offense and then to just about as many people on the sidelines or in the ...

After construction photos of the Buffalo Bills' new stadium with its snow-melting system attracted readers' attention on ...

The role of sports in marketing is certainly nothing new. The sports sponsorship market is expected to reach $115 billion in ...

The Movement Science Lab uses 3D motion capture to analyze movement and prevent sports injuries in young athletes.

Sports broadcasting is undergoing a profound transformation. Evolving audience expectations and technological advancements are making immersive, accessible, and personalized audio the new benchmark ...

Experience the revolution of water sports with HydroBlade, an eco-friendly electric hydrofoil surfboard that promises ...

The sports technology leader was named last week as the water sports governing body's global supplier until 2029, providing ...

Starting Sept. 1, viewership data will be based on Big Data+Panel, which has been in the works for years at Nielsen as the ...

That’s because the R&A is using the technology before any of the professional tours in golf. Spidercam has, though, operated widely in TV coverage of other major sports including soccer, rugby ...

AI researchers are netting money fit for the NBA. "TBPN," a tech show, makes sense of the eye-popping offers by interviewing ...

Agilitas Sports, an innovation-led sportswear and athleisure solutions platform has announced the appointment of Gourishanker ...