Supply-side platforms (SSPs) are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own. Which means pubs have far more programmatic ...
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Direct ™, a solution allowing digital publishers ...
STI 2.0 provides a leap in measurement capability that fully differentiates between arbitraged vs. authorized publisher-direct inventory for 20+ open programmatic CTV ad sellers across Roku, Amazon ...
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COS COBB, Conn.--(BUSINESS WIRE)--Crackle Connex, Chicken Soup for the Soul Entertainment’s (NASDAQ: CSSE) advertising sales division, today announced that they are working to provide new advertising ...
BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across ...
How do marketers balance publisher-direct deals with programmatic in a cookie-less world? This is a question starting to bubble up as we begin to think through the landscape over the next couple of ...
Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division, has announced that they are working to provide new advertising capabilities for its AVoD and FAST services.
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