Most organizations try to change workplace behavior through education, communication campaigns, and training, but these ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Many people are wondering: ‘Is it actually possible to change our behavior as a partner?’ The short answer is yes. However, changing your behavior takes more than just realizing your trauma. Whether ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

The Harry Potter audiobooks helped Katy Milkman make a foundational discovery about exercise behavior.A Harvard graduate student at the time, she was struggling to work out. Once a varsity tennis ...

Many of us are struggling to create positive change in our lives. For example, would you like to: Engage in social action? Organize your space — office, garage, closet? Eat more healthfully? Make a ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...