For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

The Pay Per Click campaign costs more in total, however – and actually also costs more per click. If the CTR was higher, the CPM campaign would actually even better value.

As the use of voice assistants such as Siri, Alexa and Google Assistant grows, businesses must rethink their pay-per-click strategies. If you aren't optimizing your PPC ads for voice search, you ...

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' requests to limit ads geographically, and reneged on a promise to discount some ads.