Onida is reviving as part of its new ad campaign as it seeks to regain its lost market share under its new CEO YV Verma. Mirc Electronics, owners of the Onida brand, will use the tagline ‘owner’s ...

Gunjan Srivastava has been appointed Chief Executive Officer and Managing Director of Mirc Electronics Ltd., the Indian consumer electronics company that owns the Onida brand. He previously served as ...

MUMBAI: Homegrown electronics brand Onida, a part of Mirc Electronics, was one of India’s most recognised and acclaimed brands in the early 90s and 2000s. Its CRT TVs helped popularise the brand along ...

NEW DDELHI: Home-grown consumer electronics brand Onida is aiming to join the billion dollar club in the next four years with a six-fold jump in revenue on the back of 'smart products' targeting youth ...

The stress on the Indian consumer electronic brands is lessening. In the past few years, the homegrown brands, which dominated the markets in the pre-liberalized era, have been making a comeback. One ...

The significance of television has changed drastically. While earlier they were restricted to watching shows and movies, today, the experience that they provide you has become of immense importance. A ...

Mirc Electronics Ltd, which makes electronics products under Onida and IGO brands, is raising nearly Rs 144 crore ($22 million) in a round led by ace stock market investor Ashish Kacholia. Mirc ...

The household appliances sector which includes room ACs, colour TVs, washing machines and refrigerators has grown by 11% CAGR during FY12-17 to reach a size of Rs 63,500 crore in FY17. In FY17-22, the ...

On Wednesday, MIRC Electronics India (Onida) unveiled the new PreCool range of air conditioners that allows one to switch on/off the AC with the help of an SMS. Accessible from anywhere in the world, ...

Mirc Electronics, the maker of popular household electronic goods under the Onida brand, is now aggressively targeting mini-metros to push sales as it looks to get back its market share in the ...

Currently, Onida has around 8 per cent market share in the TV segment and the company expected to it grow to 10 per cent by the end of this fiscal.(Image Source: PTI) Home-grown consumer electronics ...

MIRC Electronics Ltd, makers of Onida brand of consumer durables, will roll out 30 exclusive galleries to showcase its new products across India in 2011-12 as part of its ‘Mission $1 billion' to ...