Understanding The Power Of Micro-Influencers Micro-influencers, individuals with smaller but highly engaged social media followings, have become the driving force behind niche communities.

Here is my view of seven key benefits marketing agencies should take into account when considering engaging with micro-influencers.

Niche internet micro celebrities are people online who are known to a small but often dedicated group and they represent a growing variant of the attention economy.

Influencer marketing used to be a numbers game where brands would make deals based on the number of followers on an account. But those days are long gone. Micro-influencers have niche and engaged ...

What is a niche micro company? Niche businesses are nothing new. Though today it’s easy to imagine that the world has always been full of Walmarts and Targets, those business models only rose to ...

Niche internet micro celebrities, with their intimate followings and mundane content, are a comforting, dystopian kind of online friendship.

The Evolution of the Micro-Niche What’s difficult for many people to grasp is that micro-niches go way beyond subgenres, or even sub-subgenres.