What is a niche micro company? Niche businesses are nothing new. Though today it’s easy to imagine that the world has always been full of Walmarts and Targets, those business models only rose to ...

Influencer marketing used to be a numbers game where brands would make deals based on the number of followers on an account. But those days are long gone. Micro-influencers have niche and engaged ...

Understanding The Power Of Micro-Influencers Micro-influencers, individuals with smaller but highly engaged social media followings, have become the driving force behind niche communities.

Diving into a niche audience for greater impact with micro-influencers While famous personalities like celebrities, reality TV stars and influencers gained a substantial following on social media ...

Niche Markets: Micro-influencers have the potential to engage audiences around topics that are specific to a particular interest.

The Evolution of the Micro-Niche What’s difficult for many people to grasp is that micro-niches go way beyond subgenres, or even sub-subgenres.

The combined market, dubbed a micro niche by Sonim, represents about 2 percent of the U.S. population, he said. These users would be attracted to phones that Sonim promises will be more rugged than ...