In the first scene of the ad, we cut to a man's hand picking up the bottle from the center console of a truck, but he is ...

Fragrance is prestige beauty’s fastest growing category and men are leading the charge. The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards ...

Fragrance TikTokers have started using the phrase "smellmaxxing" to describe improving one's scent. The term has been previously used in the looksmaxxing community for years, but it's gaining traction ...

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