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The market segmentation strategy offered by Infiniti Research helped the luxury cars dealer to make accurate decisions that are aligned with the company’s resources and business goals.

As customers explore new experiences, marketers are exploring new segmentation strategies. here's what's happening.

A well-executed go-to-market strategy isn't about guesswork; it's about data-driven precision.

Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit ...

Growth is also driven by cloud-based deployments, particularly in virtual assistant applications, bolstering customer interactionsDublin, Sept. 01, 2025 (GLOBE NEWSWIRE) -- The "Artificial ...

Segmentation strategies are here to stay and are in fact becoming increasingly important, so ensure your social media marketing team is fully trained on the concept and working hand-in-hand with your ...

Audience segmentation based on values and behaviors, not age, drives deeper customer loyalty and higher ROI. It's time to rethink your marketing approach.

Why segmentation should be part of your holiday marketing strategy When you segment your audience, you use your data to sort your customers into groups with common characteristics that make them ...