Infiniti Research has announced the completion of their market segmentation strategy for a sporting goods store.

As customers explore new experiences, marketers are exploring new segmentation strategies. here's what's happening.

Infiniti Research has recently announced the completion of their latest market segmentation strategy for food industry.

Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit ...

Segmentation strategies are here to stay and are in fact becoming increasingly important, so ensure your social media marketing team is fully trained on the concept and working hand-in-hand with your ...

HSBC has appointed Saurabh Singhal as managing director, global head of digital marketing, corporate and investment banking, ...

Audience segmentation based on values and behaviors, not age, drives deeper customer loyalty and higher ROI. It's time to rethink your marketing approach.

Segmentation--the process of identifying customer groups--is vital for personalized marketing, but companies repeatedly make avoidable segmentation mistakes. Here'd how to avoid them.