At a time when every brand is screaming for relevance, I believe the leaders who master silence will be the ones who stand ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. As the fragrance wardrobe trend continues, we are seeing a ...

To receive the Vogue Business newsletter, sign up here. A £200 amber-and-tea-scented mens’ fragrance called Imagination by Louis Vuitton launched this month. It’s the luxury brand’s fourth new scent ...

Discover the top 10 luxury perfumes of 2025 that took the internet by a storm due to their unique notes and signature style. Check out the most purchased and loved picks from top brands including ...