Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and your marketing will depend on the way your goods ...

Staying on top of marketing trends is essential. You already know that marketing conferences are a great way to stay connected to changes in the industry, but new changes are happening every day. You ...

Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One consideration ...

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing. Leveraging digital marketing is essential not just for ecommerce sites but also local businesses ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Some 85% of event planners rank email as their primary marketing channel for promoting a successful event, according to a study released Thursday by Bizzabo. Email marketing campaigns outranked every ...

Qualified Residents, AI Top List of Concerns for Multifamily Professionals ATLANTA--(BUSINESS WIRE)--A diverse, powerful digital marketing mix is essential to leasing success in 2025, according to ...

Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...